GOALS:

Carver Road Hospitality partnered with Neon PR Studios as social media agency of record when it was looking to open its first and highly-anticipated luxury steakhouse on the Las Vegas Strip, Carversteak, at Resorts World Las Vegas. The goal was to gain hyper-local recognition in the new market, while making national waves for the growing restaurant group. The 14,500-square-foot Carversteak was looking to entice locals and tourists with its an expansive 70-foot honed quartzite stone bar, a sweeping outdoor bar and dining terrace, two private dining experiences — The Knife Shop and Whiskey Room — and a plush main dining room floor; with a menu designed by acclaimed Chef Daniel Ontiveros, previously of three-star Michelin eatery Joël Robuchon Restaurant, Thomas Keller Bouchon Bistro, Michael Mina’s Nobhill Tavern and Scotch 80 Prime, among others. As such, Neon’s focus was to create engaging and interactive content before the restaurant opened to drum up interest that resulted in positive audience and potential customer interaction; and create anticipation around Carversteak’s grand opening with increase in reservations.