This quintessentially Vegas powerhouse firm was founded as Neon Public Relations and recently expanded to Neon PR Studios after a decade in the industry. Founder Megan Fazio is practically synonymous with PR, and in a shaky year, more clients sought refuge in her firm’s battle-tested mix of traditional media, clever influencer relations, and savvy content creation. Along with core consumer categories like hospitality, adventure and luxury brands, the firm broadened its reach into verticals like spirits (Mezcal Veras), non-profit (New Vista) and healthcare. And its celebrity connections remain as potent as ever. The firm continues its momentum into 2022 being named AOR for Carversteak and Caviar Bar in Resorts World Las Vegas and continues to represent the majority of Downtown Las Vegas businesses through the DTP Companies portfolio.