Carver Road Hospitality partnered with Neon PR Studios as social media agency of record when it was looking to open its first and highly-anticipated luxury steakhouse on the Las Vegas Strip, Carversteak, at Resorts World Las Vegas. The goal was to gain hyper-local recognition in the new market, while making national waves for the growing restaurant group. The 14,500-square-foot Carversteak was looking to entice locals and tourists with its an expansive 70-foot honed quartzite stone bar, a sweeping outdoor bar and dining terrace, two private dining experiences — The Knife Shop and Whiskey Room — and a plush main dining room floor; with a menu designed by acclaimed Chef Daniel Ontiveros, previously of three-star Michelin eatery Joël Robuchon Restaurant, Thomas Keller Bouchon Bistro, Michael Mina’s Nobhill Tavern and Scotch 80 Prime, among others. As such, Neon’s focus was to create engaging and interactive content before the restaurant opened to drum up interest that resulted in positive audience and potential customer interaction; and create anticipation around Carversteak’s grand opening with increase in reservations.


• Crafted an aesthetically-cohesive Instagram feed that educated followers about the many facets of Carversteak, including its cocktails, staff, food program, brand partners and offerings.
• Curated a subtle, yet carefully-curated, color block aesthetic that reflects the ethos of the brand and interior details of the restaurant. Developed shot lists and video elements with to meet and exceed brand standards.
• Engaged the Vegas food community through influencer tastings and events at the restaurant, showcasing the food and drink menus, all-star culinary team and beverage program.


• Organically grew an account from 0 to over 5k Instagram followers in 3 months and maintained an account reach of 352% per month for 3 months.
• Instagram countdown campaign yielded 486% reach over 21 days.
• Achieved the desired aesthetic while also increasing all social media analytics, and created viral campaigns, listed below.
• As a result, the restaurant has become known as one of hottest restaurants in the region by travelers and reputable food-focused socials, such as Foodbeast, which reposted Neon PR Studios-coordinated content from LasVegasFill, highlighting Carversteak as a fine dining destination, receiving millions of views, 140K likes and 1K comments, combined.
• Other viral content opportunities were created, coordinated and implemented by Neon PR and include a TikTok with 260K likes, 24K shares, 5K comments