PUBLIC RELATIONS / SOCIAL MEDIA / INFLUENCER RELATIONS

GOALS:

A Touch of Burlesque, the club’s first burlesque concept inside the Centerfolds in Las Vegas, began working with Neon PR Studios with the goal of being known as one of Vegas’ most buzzed about burlesque shows. A Touch of Burlesque sought to be recognized, independent of the club, as a ultimate sultry show experience and social cabaret extravaganza.

TACTICS:

• Neon PR Studios ideated and executed the pin-up icon Sabina Kelley’s pop-up show series, three separate events that took place at a Centerfolds to give media and locals a preview of the A Touch of Burlesque’s live burlesque programming.
• Engaged the Vegas entertainment community through media events at the club, showcasing the all-star burlesque talent lineup.
• Connected with key regional and national media attending Vegas events and conventions, hosting them for reservations.

RESULTS:

• Secured consistent local and regional coverage in Thrillist, the Las Vegas Review-Journal, the Las Vegas Tribune, Las Vegas Sun, and Channel 8.
• Team Neon created and disseminated a 5 day long countdown campaign to build anticipation for Sabina Kelley x A Touch of Burlesque and secure ticket purchases resulting in a gain of 163 organic followers, a total of 64,283 impressions with 4,166 profile visits and 176 website taps.
• As a result, the show has become known as one of hottest burlesque acts in the region by travelers and reputable outlets including placing Silver in Las Vegas Review Journal’s Best of Las Vegas for 2021 Female Revue.

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