PUBLIC RELATIONS / INFLUENCER MARKETING
GOALS:
After coordinating many successful PR campaigns for STK’s flagship location in Las Vega, Neon PR was tasked with coming up with a unique on-brand but out-of-the-box marketing campaign for Mother’s Day in order to stand out from all of the “usual” restaurant specials. The goal was to gain hyper-local recognition for a unique marketing campaign, with the goal of being known as one of Vegas’ most buzzed about restaurants. STK sought to be recognized, independent of the hotel, as a hip dining and events destination.
TACTICS:
• Neon PR team ran a unique PR campaign for Mother’s Day, utilizing STK’s branded voice to create Mother’s Day MILF (Mother I’d Like to Filet Mignon) Dinner alongside Executive Chef Stephen Hopcraft.
• Neon PR invited top-tier Vegas media and influencers who were mothers to experience the dinner for individual reservations. This helped round out each publication’s coverage on the concept.
RESULTS:
• The risqué media pitch was well received by several local and national outlets including national and local outlets including ABC News, OK!TV, Vegas Chatter, KTNV Ch 13 Vegas Moring Blend and the Las Vegas Review Journal.
• The restaurant quickly became a must-see spot on the already popular Cosmopolitan of Las Vegas for Mother’s Day.
• The campaign performed so successfully on a local level, STK Corporate implemented Neon PR’s Mother’s Day campaign across all 16 markets.
